Cross-selling depending on season-ticket content

Cross-selling depending on season-ticket content

 

Currently, you can define cross-selling products for a given season ticket. However, the proposed products didn't depend on the actual events selected within the season ticket. Thanks to this new feature, you can define a cross-selling that varies dynamically according to the season ticket content.

Solution

You can define for each cross-selling profile using an event as the base product if the target products should be displayed when that event is bought inside a season ticket.

 

If the internet user selects an event for his season ticket for which there exists a cross-selling definition with the above parameter enabled, the corresponding target products will be proposed.

Example:

Imagine that you want to propose a book about the Traviata only to the internet users having selected the Traviata within the season ticket. You just have to create a cross-selling and enable the parameter mentioned above.

When the internet user selects the Traviata inside the season ticket, the Ticket Shop will display the cross-selling products related to the season ticket itself (first part below) and the cross-selling products related to the products selected inside the season ticket (second part below).

Of course, the book about the Traviata will also be

Scope

  • This feature concerns only calculated price season tickets

  • It applies only on cross-selling and conditional cross-selling (it doesn't apply on up-selling and post-selling)

Getting started

You don't have anything to do. This feature is enabled by default.