Audience-based Email rules are part of TIXNGO V4 Advanced features set. If you’re interested, please reach out to your Customer First point of contact.

As part of the new Ticket Configuration V4, we’re pleased to introduce Email Rules—a powerful and flexible feature that enables organizers to customize outgoing emails sent to spectators based with per-Event or per-Audience approach.

[ 1 Why Audience-based Email rule ? ] [ 2 Templates management ] [ 3 Email rule management ]

Why Audience-based Email rule ?

With Email Rules, organizers can:

Define which email template should be used for specific <
Tailor communication by audience type
Ensure spectators receive relevant, branded, and timely information throughout their ticketing journey

This addition brings a new level of precision and control to spectator communications—seamlessly integrated into the overall V4 ticketing experience.

Templates management

Introduction to V4 Email Content Management

Introduction to V4 Variables for Emails & Notifications

Email rule management

Default rule

A default Email Rule, named DEFAULT, will be automatically created and is using the default Email templates provisioned and previously customizable from the Settings > Multilingual Settings screen.

Rule creation

Only organizers with the audience-based email feature (ticket.email.custom) can create e-mail rule

By default, the Email rule will use all the DEFAULT template.

Rule update

From the Email tab, click the inline Edit Button

From the Rule Details screen, you can modify the Email Rule by selecting, for each Communication Template, one template out of the variation that you predefined:

If the audience-based email feature is disabled, you can only choose between None and DEFAULT.
If the audience-based email feature is enabled, you can select one of the specific templates you already customized.
In this case, you must prepare the corresponding alternate communication templates in advance through the V4 Email Communication Templates screens before configuring the Email Rule.

Objective	Not sending an Email	Email sent using DEFAULT template	Email sent using Custom templates

Objective	Not sending an Email	Email sent using DEFAULT template	Email sent using Custom templates
ticket.email.custom = FALSE	Available	Available	Not Available
ticket.email.custom = TRUE	Available	Available	Available
Template to select	None	DEFAULT	Based on the Audience Name
Template drop-down list

Recommendations

Be strategic with how you configure and apply Email Rules.

To minimize operational friction and ensure a smooth transition, we strongly recommend that organizers begin their V4 onboarding with a simple setup:

Start with the DEFAULT Email Rule
This ensures a consistent baseline experience across all events and audience
Assess your real communication needs
Before creating additional rules, take the time to evaluate whether different branding or messaging is truly necessary:
- By audience type
- By event

Only configure more granular Email Rules when there’s a clear value or operational requirement—this will keep your setup clean, maintainable, and easier to test.

TIXNGO Public Documentation

Introduction to V4 Email rules