Introduction to V4 Campaigns

Introduction to V4 Campaigns

Since TIXNGO V3, Push Notification Campaigns have enabled organizers to communicate directly with spectators—whether to inform, engage, or drive specific actions ahead of or during an event.

 

New ways of managing Campaigns

With TIXNGO V4, we’ve introduced a more structured and scalable approach to campaign creation by separating the campaign content from the scheduling and filtering logic.

New reach

With TIXNGO V4, Campaigns are designed to reach up to 100,000 unique spectators in a single executionwithout relying on low-level technical settings like push.notification.campaign.delay or push.notification.campaign.batch_size.

Who will receive Push Notifications from a Campaign?

Push notifications are sent only to spectators who have a valid NotificationTokenID associated with a registered MobileAppID.

In other words, spectators who have not downloaded the app or not completed registration will not receive any push notifications.

Ground rules regarding Campaign Editing

There is no functional change compared to TIXNGO V3, once a V4 campaign is marked as IN PROGRESS, SENT or CANCELLED, it can no longer be edited.

Campaign status

There is no functional change to campaign status behavior in TIXNGO V4.

The statuses remain as follows:

  • SCHEDULED – The campaign has been successfully created and is awaiting execution.

  • IN PROGRESS – The campaign is currently being executed and push messages are being sent.

  • SENT – The campaign has finished executing; all messages have been processed.

  • CANCELLED – The campaign was cancelled before its scheduled execution time.

New filters at roll-out and many more to come

At roll-out

For TIXNGO V4 roll-out, it will be possible to filter by a set base don the new V4 properties and attributes.

Learn more: Introduction to V4 Campaigns Screen | Understanding V4 filters

Upcoming filters

In the upcoming releases, we plan on extending the filter sets

  • To filter out tickets & therefore spectator based on Purchase Details: by Seat Category, Tariff and Contingent.

  • To filter out spectators based on the new V4 Spectator properties (including GDPR friendly opt-ins).

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