Currently, the resale platform allows to resale tickets not belonging to a season ticket at the tariff of the initial ticket. For tickets belonging to season tickets, you had the choice between keeping the initial tariff or forcing a given (generally occasional) tariff. A new mode, called seat release, provides more flexibility by allowing your customers to choose the tariff when buying tickets on the resale platform. |
Solution
Solution overview
The resale platform provides you the choice between two modes:
- The ticket marketplace mode consists in putting a ticket to a marketplace. The tariff of the initial ticket can't be changed. Depending, on the set-up you've chosen, the reseller may define the resale price of his ticket within the defined margin. This mode matches the already existing behaviour
- The seat release mode consists in releasing a seat and let a new customer buy any ticket based on that seat. The internet user can choose the tariff when buying a ticket on the resale platform. The reseller can't choose the resale price. Because of this tariff change, the new ticket may be cheaper than the initial one (example: an adult has put a ticket on resale, and the new buyer is a student). You can avoid loss of revenue in such cases in two different ways:
- You don't allow that the new ticket to be cheaper than the initial one
- You let the reseller assume the potential loss
The current feature allowing to force the new tariff of a ticket initially belonging to a season ticket has been kept as is. For legacy reasons, it's related to the ticket marketplace mode.
Set-up the new seat release mode
The resale type to be used by the resale platform is defined in the menu Organisation context > Organisation characteristic > Parameters.
You choose first between the ticket marketplace and the seat release mode.
Ticket marketplace mode
- As today, you can define the range of the price of the resold ticket as a min and max percentage of the initial price of the ticket.
- You can also define if the tickets belonging to season tickets (aka subscriptions) keep their initial tariff or if the new ticket must get a defined tariff. The tariff itself is defined at event or competition level (i.e. the event or competition included in the season ticket).
- As today, the reseller will get the price he has defined (or the initial ticket price if the minimum and maximum price are set to 100%), minus a potential refund fee. The new buyer will pay the price defined by the reseller (or the initial ticket price if the minimum and maximum price are set to 100%), plus a potential sales fee.
Seat resale mode
- You can define if the reseller will get the original price, that is the price that he has paid during the purchase, or if he gets only the minimum between the original price and the price paid by the new buyer. The price paid by the new buyer may be less than the original price depending on the second parameter explained below.
- You can define if the new buyer is allowed to buy at a lower pri
- If you allow this, the resale platform will propose all the tariffs that match following (cumulative) conditions:
- The tariff is allowed on the resale platform according to the activity profile
- A price is defined for that tariff
- The buyer has the right to that tariff (concerns membership holder and season ticket holder tariffs).
- If you don't allow to buy at a lower price, the resale platform will only keep, among the tariffs meeting above conditions, the ones that give a current catalog price greater or equal to the original price.
- Note: if you have reduced the catalog price, it's possible that no tariff matches above condition. For example, an end customer has bought a ticket at full occasional tariff. He's paid 100€ for the ticket (not taking into account fees and overheads), and the catalog price has been reduced to 90€. Since no catalog price reaches the amount of 100€, this ticket can't be resold.
Following parameters have been moved from point of sale to organisation level: - Start date
- End date
- Tariff modified for subscriptions
- Minimum price %
- Maximum price %
- Resold ticket availability
The reason is to ensure a consistent behaviour for our customers managing multiple resale platforms. As a result, only the parameters that impacts the display on the resale platform but that don't have any impact on the process to put on resale have been kept at point of sale level (example: Display the original price) |
If you want to switch the resale type, you will first have to remove all tickets on resale (and ask your end customers to put them on resale again). This is due to the fact that the amounts (refunded to the reseller and paid by the new buyer) depends on the resale type. |
Putting tickets on resale
The process to put a ticket on resale is exactly the same but the information about the amount refunded to the reseller depends on the setting above
If the reseller gets the initial price, the refund amount is computed and displayed, as illustrated below:
If the reseller gets the minimum between the initial price and the new purchase price, the display is adapted accordingly, as illustrated below:
Selecting a tariff on the resale platform
In the seat release mode, the list of tickets on resale will display the list of available tariffs for each available ticket:
If you don't allow the new purchase price to be lower than the original price, the list of available tariffs will depend on each individual ticket. The higher is the ticket initial price, the smaller is the list of available tariffs.
Getting started
This feature is directly available. As explained in above section, you will have to remove the tickets already on resale if you want to change the resale type of the resale platform.