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There are five different cross-selling
Below, you'll find a high level description of the different types of cross-selling. If you want more detailed configuration information, please refer to Organisation | Catalogue | Cross-Selling Profiles.
- Moving upmarket
Before the user adds the product that they’re purchasing to their cart, the system offers them a better (and therefore more expensive) product that they can choose to replace the product that they’re looking at.
E.g.: I’m choosing tickets for Carmen and the system offers me a package containing one seat for Carmen and the show’s programme.
- Classic cross-selling
After a user adds a product to their cart, the system suggests another product that usually complements the first one.
E.g.: I’ve added two tickets for a football match to my cart, and the system suggests adding parking for the evening of the match.
- Conditional cross-selling
After adding a product to their cart and meeting certain criteria, which you will have set in advance (number of tickets selected, price band selected, etc.), the system suggests a complementary product. The difference between this and classic cross-selling is that in this case, a user must have a certain product in their cart under certain conditions to be able to benefit from the second product.
E.g.: I’ve put two child tickets for a show in my cart, and the system then suggests two seats for the children’s workshop prior to my chosen show.
- The impulse buy
After a user adds something to their cart, the system suggests another product that they might like in a side menu.
E.g.: It’s the start of the season and I’ve put tickets for a show in my cart... I
- Post-sales selling
After payment, while the tickets are being generated, the system suggests another product from the catalog to the user that they might like.
E.g.: I’ve just paid for my Carmen tickets, and while the system generates them, they suggest that I should buy tickets to La Traviata.
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